Developing a visibility strategy built on SEO and GEO (Generative Engine Optimization), alongside documentation work, to position the platform as a reference in search results and AI-generated answers.
problem
A loss of visibility as search habits change
In 2026, around 8% of global information searches go directly through AI agents. In this context, the challenge was to strengthen the website's existing search visibility to account for these new habits. The risk was losing visibility on traditional search engines and remaining absent from AI-generated answers, which have become a significant new entry point for users.
approach
Treating visibility as a product issue, not just a marketing one
The strategy was built around a goal: to grow traffic and make the platform a reference source for AI systems. This meant analysing conversational search habits, starting with how queries are phrased in natural language and how models select and synthesise information. The next step was to identify high-intent queries expressing practical needs, such as payment management, payment links and optimising transaction flows. This analysis formed the basis of a content strategy designed to make information easier to index, understand and reuse, so that the content could help improve organic search visibility (SEO) and start being cited in AI-generated answers (GEO).
solution
Creating complementary content that AI agents can interpret
The strategy took shape through publishing content that complemented the existing material, addressing our clients' questions and needs in greater depth and across a wider range of topics and keywords. These blog articles offer clear, in-depth explanations of the main payment topics. FAQ sections provide direct answers to specific questions, phrased to reflect conversational queries and changing search habits.
impact
A strategy designed for lasting visibility
The articles and FAQs provide a content foundation for adapting to changing search habits. The strategy aims to maintain the platform's visibility on traditional channels while positioning it as a reliable source on complex payment topics. The goal is to increase its chances of being referenced in AI-generated answers.
